Social · Commerce · 2025
Unboxed
A content engine for a homeware brand: forty vertical films from a single two day product shoot.
The brief
Forma sells objects that deserve to be seen up close. Rather than one hero film we designed a shoot that fed a whole quarter of social, a system, not a one off.
We built modular sets and a turntable rig so every product could be captured the same way, then handed editorial a clean library to remix into vertical, square and wide.
Motion design ties it together with a quiet kinetic language that survives being watched on mute, which is how most of it is seen.
- Client
- Forma
- Scope
- Content system · 40 films
- Year
- 2025
- Location
- Parallax Stage B
ProductionTabletopEditorialMotion
Outcome
40
Films, one shoot
2
Shoot days
3.5x
Engagement vs prior
Credits
- Producer
- K. Ahuja
- Tabletop
- Parallax Stage
- Motion
- Parallax Post
- Edit
- Parallax Post
