// WEB
How much does a website cost in India? (2026 price guide)
A straight-talking 2026 breakdown of what a website really costs in India, the price bands, what moves the number, the running costs nobody mentions, and how to get the most for your budget.
2026 website price bands in India
There is no single price because a five-page brochure site and a booking platform are not the same product. Here is how the market actually prices in 2026:
| Type of website | Typical 2026 cost | Best for |
|---|---|---|
| Template / DIY (Wix, WordPress theme) | ₹5,000 – ₹25,000 | Testing an idea, very small budget |
| Basic custom site (5–8 pages) | ₹40,000 – ₹1,50,000 | Most small businesses & professionals |
| Premium custom + SEO + CMS | ₹1,50,000 – ₹5,00,000 | Growth-focused brands, lead generation |
| E-commerce store | ₹50,000 – ₹3,00,000+ | Selling products online |
| Web app / portal | ₹3,00,000 – ₹15,00,000+ | Bookings, dashboards, custom logic |
If a quote is far below these ranges, it is almost always a template with your content dropped in, fine for some, but rarely fast, well-structured, or built to rank.
What actually drives the price
Two websites with the same page count can differ 5x in price. These are the things that move the number, ask any agency to be specific about each one:
- Scope: number of pages, and whether each is custom-designed or repeated from a template.
- Design: a bespoke design in your brand costs more than a bought theme, and looks it.
- CMS: can you edit the site yourself (WordPress, a headless CMS) or is it hand-coded?
- SEO foundations: clean structure, fast loading, proper titles and schema built in, not bolted on later.
- Integrations: payments (UPI, Razorpay), WhatsApp, CRM, GST invoicing, booking, each adds work.
- Content & copy: who writes the words and sources the images, you, or the team building it?
- Who builds it: a freelancer, a studio, or a large agency, each prices very differently (more below).
Don't forget the running costs
The build is a one-time cost. Keeping a site live and healthy is an ongoing one, and honest providers tell you this upfront:
- Domain name: ₹800 – ₹1,500 per year.
- Hosting: ₹3,000 – ₹15,000 per year for most business sites (more for heavy traffic or apps).
- SSL certificate: usually free with good hosting (and non-negotiable in 2026).
- Maintenance / updates: ₹2,000 – ₹10,000 per month, or a yearly AMC, for security, backups, edits, and fixes.
Freelancer vs studio vs big agency
The same website costs very different amounts depending on who builds it. Cheaper is not automatically worse, and pricier is not automatically better, match the choice to the stakes.
Freelancer (₹10,000 – ₹80,000)
Best for tight budgets and simple sites. You deal directly with the person building it. The risk is availability and continuity, if they go quiet, your project stalls.
Studio (₹40,000 – ₹5,00,000)
A small, senior team that designs and builds in-house. You get a proper process, SEO and mobile built in, and someone to call after launch, without big-agency overheads. This is the sweet spot for most serious businesses.
Large agency (₹2,00,000 – ₹25,00,000+)
Big teams, big retainers, and often layers of account managers. Right for enterprises with complex needs and compliance, usually overkill (and over-budget) for an SMB website.
How to get the most value for your budget
Whatever you spend, these choices decide whether the money works for you:
- Be clear on the goal, calls, enquiries, or online sales, and build everything toward that one action.
- Prioritise speed, mobile, and SEO over animations and gimmicks; that is what wins customers and rankings.
- Own your domain and hosting accounts yourself, never let a vendor lock you in.
- Insist on analytics and conversion tracking so you can see what the site actually delivers.
- Avoid over-engineering: start with what you need now and add pages and features as you grow.
// FAQ
Frequently asked questions
Is a ₹5,000 website worth it?
For testing an idea, it can be. But at that price you are getting a template with your content added, usually slow, hard to rank, and limited. For a business that needs enquiries, a custom site from around ₹40,000 pays for itself far faster.
Why do website prices vary so much in India?
Because the word 'website' covers everything from a one-page template to a custom booking platform. Scope, custom design, SEO, integrations, and who builds it can each multiply the price several times over.
Do I pay once or monthly?
The build is usually a one-time cost. Domain, hosting, and maintenance are recurring, budget roughly ₹4,000–₹25,000 per year for a small business site, more if you want active monthly support.
How much does an e-commerce website cost in India?
Most online stores in 2026 cost between ₹50,000 and ₹3,00,000, depending on the number of products, payment and GST setup, and whether the design is custom. Marketplaces and large catalogues cost more.
How long does it take to build a website?
Most business websites go live in two to six weeks. The biggest delay is usually content, text, images, and approvals, not the development itself.
Will the website rank on Google?
A well-built site with proper structure, speed, and on-page SEO gives you the foundation to rank. Ranking itself also depends on your Google Business Profile, reviews, and content over time, the build is the starting point, not the whole job.
Have a project in mind?
Tell us what you are building and we will tell you exactly how we would approach it: a straight conversation with the people who do the work, no call centre.
Mumbai-based. Building for businesses across India.